• +44 (0)1823 444 442

COMPLETE BRAND & IMAGE MANAGEMENT
FOR DRIVERS, RIDERS, TEAMS & MANUFACTURERS

BRANDING

We are specialists in formulating winning motorsport brands, for maximum stand-out and sponsor appeal.

MANAGEMENT

From initial designs right through to final delivery, we will manage the entire project from start to finish.

DESIGN

With a passion for creativity and an eye for detail, we deliver striking designs that simply work.

APPLICATION

Application of the final design to any equipment or apparel required is carefully considered and visually consistent.

PRODUCTION

When it comes to turning our designs into reality, we work closely with our partners to ensure the results are exceptional.

DELIVERY

In the fast moving world of motorsport, it's good to know that we always strive to deliver on time, every time.

PROMOTION

Online or offline, we have the promotional tools and expertise to build fanbases and ultimately attract new sponsors.

SUPPORT

Whatever you may need, and whenever you need it, we are here to support you in getting it done - and done right.

HIGHR
VISION

The high-octane crucible of motorsport is fuelled by the unrelenting passion to compete. And to win. And yet, the fires of competition are stoked way before the starting lights go out. Whether you're a team manager, a driver or a rider, you'll know that image is everything. In the paddock and in the pits, teams all vie to stand out from each other, to look slicker and more eye-catching than the next. And looking good is not simply some kind of vanity - consistent and professional branding can make any team a winner long before the chequered flag drops.

HIGHR
EXPOSURE

With most forms of motorsport attracting large crowds and enjoying television coverage, the number of keen eyes following a car or motorcycle on track can be vast. The trick is to ensure those same eyes will look out for you again and again. If you look good, you'll look fast - even when standing still. Look better than the rest and you'll soon find yourself with a legion of fans - and nothing attracts sponsors more than a team with a high level of exposure and support. With a strong visual presence on and off track, everyone will remember when you win.

HIGHR
SUCCESS

With the right image, any team can take it to the next level. The fan-base builds, the team gets noticed - and the sponsors bring that all-important investment. More investment means more performance - and with more performance comes more results. It's a win-win situation. At highR, we know how to maximise exposure through consistent team branding application. With extensive experience on two or four-wheels, plus our own resident racing driver providing invaluable insight, we not only create stunning designs - we create champions.

HIGHR PROCESS

1

At the start of each project, we discuss with our clients exactly what is required. We determine the individual items to be branded, the hierarchy of the team's existing sponsors, plus note down any ideas or thoughts the client may have in terms of the design itself. Once we have this information, we can then prepare an accurate brief and quotation.

2

Prior to any design work, we gather all the necessary information and assets. This includes sourcing the correct templates for the components required, plus obtaining and preparing the correct sponsor logos for integration into the design. At this stage we also ensure we understand any championship-specific constraints, such as the specific positioning of series sponsor logos etc.

3

Working to the brief, we create several design concepts and apply them to a singular item (usually the race car or motorcycle itself). Each design is carefully considered, to ensure the all-important sponsor logos have maximum exposure and are displayed in the correct size hierarchy. Careful attention is also given to making sure the overall livery design is both visually engaging and complementary to the vehicle and sponsor brands.

4

After presenting the initial concepts, we then develop the client's preferred design, working from their feedback to create a finalised master design. This design is fine-tuned until the client is happy to sign-off the artwork. Once approved, this design can then be carried across to the other team components that require branding. These are worked up as visuals and also presented for approval. Minor amends are made - such as logo positioning on the various items - before all designs are signed-off.

5

Once all designs are approved, we the provide the finalised artwork to our expert vehicle graphics partner and work closely with them to turn the designs into reality. If preferred, we can send the artwork to a client's chosen supplier, however we may not be able to provide the same level of hands-on direction and attention if working with a third-party supplier. We will of course manage the logistics of bringing sign-writer and vehicles together - either at our partner's studio or at a location specified by our client.

6

For other items required, such as racewear, teamwear or helmets etc, we will also liaise and work closely with our partners (or client-preferred supplier) to ensure each and every branded team item is finished to our exacting high standards - and of course is also faithful to the original approved design. Thanks to our professional project management and art direction from start to finish, our clients enjoy the peace of mind that comes from knowing their team branding is in safe hands.

HIGHR EXPERIENCE

ON TRACK

At highR, we have a secret weapon. His name is Sharpe. Adam Sharpe. He's not only our MD, he's also a highly experienced and successful racing driver. By tapping into Adam's inside knowledge of many different teams and championships, we have a good idea of what works - and what doesn't - when it comes to motorsport branding.

Since his very first race back in 2000, Adam has progressed through the motorsport ranks and enjoyed competing across the globe in various race cars for numerous race teams. He has competed in the likes of the 24 Heures du Mans, European Le Mans Series, American Le Mans Series, Australian Fujitsu V8 Supercars, British GT, FIA GT, BritCar, Dutch Supercar, Late Model Stock NASCAR, Bahrain GT Festival, VLN Endurance Championship Nurburgring, Bathurst 24 hours, Silverstone 24 hours, Nurburgring 24 hours and Formula Palmer Audi.

ADAM'S CAREER HIGHLIGHTS

  4 LEMANS 24 HOURS
  7 BRITCAR SILVERSTONE 24 HOURS
  2 NURBURGRING 24 HOURS
  2 SEBRING 12 HOURS
  1 BATHURST 24 HOURS
  4 CHAMPIONSHIPS:
BRITCAR, PROJECT 8 SALOONS,
BRITISH GT, VLN
  100+ WINS, POLES & FASTEST LAPS.

Visit Adam's website
Follow Adam on Twitter

ON BRAND

Having invaluable inside knowledge - and an understanding of what works in motorsport branding - is all well and good, but is only truly useful if you have the ability to interpret what's really required, and then turn ideas into reality.

At highR, our highly talented designers can do just that. Our creative team is headed by Mark Ashmore and Chris Kennedy, both of whom have extensive experience in offline and online design, having worked for some big brands - including several high-profile motorsport teams. From car liveries and team apparel, to printed literature and fully bespoke websites, the highR team has the skills to create eye-catching designs - that are both on-brand and on-trend.

HIGHR SERVICES

At highR, we specialise in creating highly visual team brands and applying them consistently. We use a wide range of templates to show how a team's new branding will look on various team components, whether applied to the racing machines themselves, to pit lane vehicles and equipment, or used on clothing and promotional items. To demonstrate this process, we have created our very own highR livery and applied it to the various components shown below.

If you'd like to know more, or to discuss how we can improve your own visual image and impact, give us a call or send us an email.

TEAM LOGOS

BRANDING

CAR LIVERIES

ON TRACK

MOTORCYCLE LIVERIES

ON TRACK

TRANSPORTER LIVERIES

PIT LANE

TEAM SCOOTERS

PIT LANE

PIT BOARDS

PIT LANE

GARAGE BOARDS

PIT LANE

CAR HELMETS

RACEWEAR

RACE SUITS

RACEWEAR

MOTORCYCLE HELMETS

RACEWEAR

MOTORCYCLE LEATHERS

RACEWEAR

TEAM APPAREL

TEAMWEAR

TEAM MERCHANDISE

PROMOTION

BESPOKE WEBSITES

PROMOTION

PRINTED MATERIAL

PROMOTION

ADVERTISING

PROMOTION

HIGHR BLOG

HIGHR WILL BE AT SILVERSTONE FOR THE BRITCAR 1000K

The highR team will be at Silverstone for the Britcar 1000K on 21st and 22nd September.

SILVERSTONE BRITCAR REPORT

We are back from our trip to Silverstone, where we met a few of the teams and enjoyed watching the action.

BACK AT SILVERSTONE FOR THE BTCC

The highR team were back at Silverstone for the latest round of the British Touring Car Championship.

TEAM GREEN RECYCLING ARE THE CHAMPIONS!

Congratulations to Adam and Rob Smith for winning the 2013 VLN Championship.

2014 LIVERY CONCEPT FOR TEAM GREEN RECYCLING

Take a sneaky peek at the latest livery we've been working on.

RETRO LIVERY DESIGN FOR MOTORSPORT AUCTIONS

Check out our recent design for a Porsche 911 RSR 930 Turbo.

MOTORSPORT AUCTIONS PORSCHE 911 RSR 930

Take a look at the completed Motorsport Auctions Porsche.

HIGHR MOTORSPORT AUDI R8 LMS CONCEPT LIVERY

Check out the flame and carbon livery on this Audi R8 LMS.

CARDSTREAM ASTON MARTIN GT3 CONCEPT

Our eye-catching concept livery for Cardstream.

CARDSTREAM OMP HELMET CONCEPT

And the matching helmet - consistency is everything!

PORSCHE 919 LMP1 HYBRID CONCEPT

Concept for Porsche's new Le Mans challenger.

BENTLEY CONTINENTAL GT3

Concept for Bentley's new Continental GT3 racer.

2014 McLAREN F1 CAR CONCEPT

Livery concept for the 2014 McLaren.

FORD FUSION NASCAR CONCEPT

Fictitious NASCAR livery, just for fun.

2015 McLAREN F1 CAR CONCEPT

Livery concept for the 2015 McLaren Honda.

McLAREN 650S GT3 CONCEPT

Livery concept for McLaren's new 650S GT3.

AUDI F1 CAR LIVERY CONCEPT

Concept of what an Audi F1 car might look like.

BROOKSPEED BENTLEY GT3 LIVERY

Livery design for Brookspeed Bentley Racing Club.

HIGHR PARTNERS

CONTACT HIGHR

Thank you for your email.
We will get back to you as soon as possible.
Address

York House
Blackbrook Park Avenue
Taunton
Somerset
TA1 2PX
UK

Telephone

+44 (0)1823 444 442

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